Client | Diageo
Project | Johnnie Walker Blue Label
Material | FSC certified paper
Special features | Offset and hot foil printed cardboard with different printing effects. Includes one bottle and two glasses
The Johnnie Walker Blue Label belongs to the blended Scotch whiskys and is one of the best-selling whiskys in the world, has been crowned with several awards and is wonderfully balanced due to different flavours.
Johnnie Walker’s Blue Label was launched in 1922 and since then has stood for the highest quality and a unique taste.
In order to convince the customer not only of the product, but also of the overall package, we sat down together as a team and developed a product that is perfected down to the last detail.
The presentation box of the whisky was first designed in colour using offset and hot foil printing processes and then refined with further print effects. Another special feature of the packaging is the cardboard used with FSC-certified paper. The packaging contains a bottle of Johnnie Walker Blue Label and two exclusive whisky tumblers.
The entire package is rounded off with a custom-made shipping box, which not only protects the contents well from external influences, but also seamlessly matches the look of the product.
Challenges in this project were the price frame and the punctual delivery of the large quantity. Due to our many years of know-how in this sector and the very well organised logistics, this was solved to the satisfaction of the customer.
It is always an honour for us to be able to work together with Johnnie Walker and to set up great projects together.