Find out why a unified packaging concept is so important for your brand and your business in our article.
A strong brand is of crucial importance for the success of your business. It creates trust and loyalty among your customers. To be memorable and, above all, to strengthen visual recognition, your brand design should also be reflected in the packaging. Whether it’s a jewellery case with your logo on it, sitting under the Christmas tree, giving the recipient a hint as to where the piece was purchased, or a carrier bag that is carried through the city centre with your logo on it – one thing is for sure: your jewellery brand must be visible. And there are a few helpful tips you can use to achieve this.
You need to ask yourself the following questions
- Target group: Who will buy my jewellery? Is it young, fashion-conscious people or older customers who prefer classic designs? Who do I want to appeal to?
- Material: Which material is aesthetic, easy to care for and functional? How important is sustainability to me?
- Design: What suits me and my brand? What is my corporate colour? What does my logo look like? Do I want to appear simple or extravagant?
- Protection: What is important to me in terms of protection and functionality? Do I need additional features for my jewellery, such as a protective layer?
- Cost: What can the packaging cost? Do I want to cover different price categories?
The power of colours
Above all, colours play a crucial role in branding because they evoke emotions and can influence the perception of the brand.
1. Recognition
A consistent corporate colour helps to make the brand instantly recognisable.
2. Emotions
Colours have a strong psychological effect and can evoke emotions.
3. Consistency
A consistent colour scheme across all communication channels conveys professionalism.
4. Competition
A unique corporate colour can help you stand out from the competition.
We will show you how to put together a suitable packaging concept in your brand colour using an example.
Red – the timeless classic
From bright light red to elegant burgundy – in 2024, no one will have missed the trend colour. Red is the colour of passion, fire and love. Hardly any other colour is associated with so much emotional meaning.
To help you showcase your products perfectly and make a statement, we would like to introduce you to our red-coloured products.
CANDY 118
• Material: Simple, high-quality FSC cardboard
• Design: Simple and elegant, rounded off with a subtle logo print
• Interior: Simple but protective reversible insert
CLASSICS 124
• Material: Sturdy FSC cardboard covered with elegant FSC structure paper
• Design: Decorative two-tone design in elegant red and black, print
• Interior: Velvety insert with cover
VOGUE 443
• Material: Sturdy body made of recycled plastic covered with high-quality leather-look paper
• Design: Exclusive and eye-catching gloss look. Your logo inside the boxes, for example printed in gold, gives that certain something
• Interior: High-quality velour and satin interior
By using a consistent colour for all price categories, you can maintain a strong brand identity while catering to different market segments. This allows you to appeal to both price-conscious customers and those looking for more luxurious options.
Your concept is perfectly rounded off by the matching carrier bags. Here, too, you have the option of choosing between our CANDY-BAG, which matches the series, or the high-quality, glossy CHIC with a closure band.
Both carrier bags are made of FSC paper and are available in different sizes and formats.
For more ideas and inspiration, simply use our filter function in the online shop.