The new EU Packaging Regulation (PPWR) is fundamentally changing the requirements for packaging in Europe. Issues such as recyclability, material efficiency and the circular economy are becoming increasingly important. For brands in the jewellery, watch and luxury goods sectors, this brings not only new obligations but also opportunities to combine sustainable packaging concepts with strong brand presentation.
What requirements does the PPWR place on packaging?
The regulation essentially applies to sales, service and transport packaging. Depending on a company’s role within the supply chain and its respective target markets, registration, reporting, documentation or compliance obligations may apply.
At the same time, the requirements are increasing in terms of:
- Recyclability
- Material efficiency
- Traceability
- Circular economy
- Transparency throughout the supply chain
For many brands, this presents a new challenge: packaging must not only protect and inspire, but also meet future requirements.
Sustainable packaging without compromising the brand experience
This is precisely where Dahlinger comes in. We support our clients in developing packaging solutions that combine brand presentation, quality and sustainability.
These include, for example:
- Single-material solutions to support improved recyclability
- Optimised designs with reduced material usage
- More sustainable material alternatives
- Packaging concepts designed with future circular economy requirements in mind
- High-quality presentation solutions with a long service life
Our aim is to develop packaging that effectively combines resource efficiency with brand impact.
How Dahlinger supports companies in implementing the PPWR
In addition to developing sustainable packaging solutions, Dahlinger is systematically preparing for the implementation of the PPWR.
This includes:
- Assessing relevant packaging in relation to the requirements of the PPWR
- Provision of technical documentation
- Providing evidence for the relevant packaging types
- Assistance with enquiries from regulatory authorities
In many business models, Dahlinger undertakes relevant tasks in connection with the packaging we supply. The specific responsibilities depend on the respective supply chain and the allocation of roles.
A specific issue for the luxury sector
There is currently a debate about how high-quality jewellery and watch cases should be classified under the PPWR.
In our view, durable boxes should be considered separately due to their long-term utility, their protective function and their significance for the brand experience. They often fulfil far more than just a transport function and accompany the product throughout its entire life cycle.
The regulatory assessment is currently evolving and will continue to be a focus for the industry in the future.
Conclusion
The PPWR presents companies with new challenges. At the same time, it offers the opportunity to design packaging that is more sustainable, resource-efficient and future-proof.
Dahlinger supports brands in developing high-quality packaging and presentation solutions that take future requirements into account whilst strengthening the brand experience.
In our information sheet, you can find out what the PPWR means for your business and what support Dahlinger can offer you.
Would you like to make your packaging fit for the future? Speak to our experts.